Lesson Notes

Lesson 6.5a  Applying Psychology to Everyday Life

Up to now it may be hard for you to understand how all of these theories apply to you. Well, this lesson looks to make it clear. You are going to learn how classical conditioning applies is used to market your favourite clothing line, how prejudice develops, and how it can be used in medical treatments and curing phobias. Also, you will see how operant conditioning helps explain superstitions you may have, and how cognitive-social learning looks at the role of videogames in our culture. By the end of this lesson, you will see things in your culture/society (TV, radio, walking down the street) in a whole new way.